Create Optimized Content That Grows
Proven combination to build trust and authority, nurture your audience, and increase quality website traffic
Educate, Entertain, Amplify
Our Content Marketing services help you attract and nurture prospects over time by educating, entertaining and informing your audience with articles, infographics, videos and guides.
Engage and Convert Prospects
Not only do our Email Marketing services allow you to directly connect with customers, but it allows you to regularly engage your prospects, building their trust and enhancing your reputation along the way.
Get Off The Soapbox
While many businesses use Social Media Marketing services as a “soapbox”, our strategy helps you build your audience with educational, timely and entertaining content distributed across multiple platforms.
Steelsmith Haus Content Marketing is a strategic combination of educational, informative and entertaining content that is SEO optimized to show up in the search engines like Google and Bing when someone types in relevant keywords. Creating quality content is a key component in several of our digital marketing efforts. For your website, it ensures that visitors will stay engaged longer which helps you build trust and connections.
Content Marketing is the centerpiece of your Digital Marketing effort across all of your marketing channels. Few Content Marketing companies track content agency KPI’s, which are critical in understanding your audience. The specific KPI’s (Key Performance Indicators) that we track are blog hits, pages per session and average time on your blog. As content is the main driver for your marketing efforts, we also look at SEO, Email Marketing, and Social Media statistics as main components to tracking the effectiveness of your Content Marketing campaigns.
Like any other Content Marketing Firm, we produce quality content. However, we watch and listen to your audience to learn the subjects, voice and types of media that your audience identifies with most. As we evolve your Content Marketing campaigns, we create popular themes or a series of articles designed to keep your readers coming back. We also learn where they get their content from and constantly adjust our efforts to build your audience on those specific platforms.