Google Analytics Call Tracking Technology Toolbox

gravity forms web development

Steelsmith Haus are proud to be certified Google Analytics Call Tracking Specialists

gravity forms consultantWhat is this tool?

CallRail is an online application we use for Google Analytics call tracking that gives us and our clients the ability to track phone calls originating from our digital marketing campaigns.

What do we use it for?

Steelsmith Haus uses CallRail for all digital marketing services. We place local or toll free numbers on a website dynamically so they only show to visitors that arrive at a website via a marketing channel we manage. Once the call (or text) is made, the call is tracked as a Google Analytics conversion, and sourced for that particular marketing channel.

Why do we prefer it?

We prefer CallRail because it essentially acts as a virtual phone system in addition to call tracking. We create “call flows” that can include multiple phone directory options, conditional call routing, round-robin calls, call recording and more. We use Zapier for call notifications and integrations with various CRMs to store the call details and recordings. Using call tracking with Google Analytics fills a big missing link in understanding the true ROI of each marketing channel.

10 Years in Business. 5 Industry Web Platforms. 12 Dedicated Experts.


Why Trust Steelsmith With Your Web Analytics?

google analytics
  • Customized client dashboard including KPI charts, form leads, and call tracking information all updated live

  • Google Analytics management including automated reporting and customized Key Performance Metrics (KPI’s)

  • Multiple conversion goals customized for each client including form leads, calls, guide downloads, and newsletter signups

  • Included custom Customer Relationship Management (CRM) application with contacts, companies, leads, sales pipeline, and automated notifications

  • Complex dashboards displaying critical company metrics built right into your WordPress website

  • Weekly KPI reporting with multiple metrics for your website, search engine marketing, content marketing, email & social media

“Steelsmith Haus has provided us with internet marketing and web development services for over 4 years. In that time we have had enormously successful digital marketing campaigns for several of our industries. They also developed a quote application that allows users to receive a quote and purchase insurance. All of these efforts are producing regular leads and increased business.”

seattle search engine marketingJosh Ring, Vice President, El Dorado Insurance Agency, INC

“Steelsmith provided dependable online marketing services to Meissner Jacquét Commercial Real Estate Services.  Their email and content marketing services were excellent. I would recommend Steelsmith Haus to anyone looking for a team to coordinate their online marketing services.”

seattle digital marketing companyDanielle D'Andrea, Sales & Marketing Manager, Meissner Jacquét

“In the 3 years we’ve been working with Steelsmith Haus, they have been instrumental in growing our search engine traffic by nearly 200% while expanding our local presence from San Diego to Los Angeles and Seattle. Andrew and his team have helped refine our Sales & Marketing process which resulted in an increase of over 125% increase in leads.”

digital marketing company seattleHunter Jensen, CEO, Barefoot Solutions, INC
“I hired Steelsmith Haus for Content Marketing services for a series of articles. Christine and her team of copywriters did an outstanding job of interpreting my ramblings with little direction and delivered articles that matched my tone and humor. They did a phenomenal job at asking questions and listening to how I want to speak to my target audience.”
top seo companiesJeff Perkins, Broker, RE/MAX Metro Realty

250 Clients in 12 States. 37 Certifications. 18 Industries.


Where we use Google Analytics Call Tracking

website call tracking

Web Development Services

White-glove web development can be great for companies that use their website as a brochure. We’ve thrown out the “brochure” mentality and created the SteelSite Web Platform.

ecommerce call tracking

eCommerce Web Development

We design and develop intuitive eCommerce applications and quotes for all industries, offering an incredible amount of flexibility and automation including payment processing and more.

seo call tracking

SEO Services

Our integrated approach to SEO Services ensures that your website is not only attracting qualified leads, but new SEO opportunities are discovered each month.

ppc call tracking

PPC Marketing Services

Our pay per click services are the fastest way to establish a steady flow of qualified traffic and targeted leads with a clear return on investment.

local call tracking services

Local SEO Services

Our local SEO services are effective for generating web traffic, visibility and leads for small businesses in a local area.

content call tracking

Content Marketing Services

Our Content Marketing Services help you attract and nurture prospects over time by educating, entertaining and informing your audience with articles, infographics, videos and guides.

email marketing call tracking

Email Marketing Services

Not only do our Email Marketing Services allow you to directly connect with customers, but it allows you to regularly engage your prospects, building their trust and enhancing your reputation along the way.

social media call tracking

Social Media Services

While many businesses use Social Media Marketing as a “soapbox”, our strategy involves providing educational, timely and entertaining content distributed across multiple platforms to build your audience.


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Technology Toolbox

Just a few of our favorite web and digital marketing tools

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Analytics Call Tracking Questions?

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Captain Steelsmith
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We’re ready to take the helm Sailor. Give us your challenges, goals and budget.

We’ll pick your brain to come up with a customized digital marketing strategy for both short and long term growth.

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