Google Analytics Call Tracking Technology Toolbox
Steelsmith Haus are proud to be certified Google Analytics Call Tracking Specialists
What is this tool?
CallRail is an online application we use for Google Analytics call tracking that gives us and our clients the ability to track phone calls originating from our digital marketing campaigns.
What do we use it for?
Steelsmith Haus uses CallRail for all digital marketing services. We place local or toll free numbers on a website dynamically so they only show to visitors that arrive at a website via a marketing channel we manage. Once the call (or text) is made, the call is tracked as a Google Analytics conversion, and sourced for that particular marketing channel.
Why do we prefer it?
We prefer CallRail because it essentially acts as a virtual phone system in addition to call tracking. We create “call flows” that can include multiple phone directory options, conditional call routing, round-robin calls, call recording and more. We use Zapier for call notifications and integrations with various CRMs to store the call details and recordings. Using call tracking with Google Analytics fills a big missing link in understanding the true ROI of each marketing channel.
10 Years in Business. 5 Industry Web Platforms. 12 Dedicated Experts.
Why Trust Steelsmith With Your Web Analytics?
Customized client dashboard including KPI charts, form leads, and call tracking information all updated live
Google Analytics management including automated reporting and customized Key Performance Metrics (KPI’s)
Multiple conversion goals customized for each client including form leads, calls, guide downloads, and newsletter signups
Included custom Customer Relationship Management (CRM) application with contacts, companies, leads, sales pipeline, and automated notifications
Complex dashboards displaying critical company metrics built right into your WordPress website
Weekly KPI reporting with multiple metrics for your website, search engine marketing, content marketing, email & social media
“Steelsmith Haus has provided us with internet marketing and web development services for over 4 years. In that time we have had enormously successful digital marketing campaigns for several of our industries. They also developed a quote application that allows users to receive a quote and purchase insurance. All of these efforts are producing regular leads and increased business.”
“Steelsmith provided dependable online marketing services to Meissner Jacquét Commercial Real Estate Services. Their email and content marketing services were excellent. I would recommend Steelsmith Haus to anyone looking for a team to coordinate their online marketing services.”
“In the 3 years we’ve been working with Steelsmith Haus, they have been instrumental in growing our search engine traffic by nearly 200% while expanding our local presence from San Diego to Los Angeles and Seattle. Andrew and his team have helped refine our Sales & Marketing process which resulted in an increase of over 125% increase in leads.”
“I hired Steelsmith Haus for Content Marketing services for a series of articles. Christine and her team of copywriters did an outstanding job of interpreting my ramblings with little direction and delivered articles that matched my tone and humor. They did a phenomenal job at asking questions and listening to how I want to speak to my target audience.”
250 Clients in 12 States. 37 Certifications. 18 Industries.
Where we use Google Analytics Call Tracking
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Analytics Call Tracking Questions?
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