Insurance Agency Digital Marketing Client Spotlight

Insurance Agency Digital Marketing

Steelsmith Haus is proud to have partnered with El Dorado Insurance to provide Insurance agency digital marketing services.

insurance agency digital marketingChallenges

El Dorado Insurance approached Steelsmith Haus to create a full insurance agency digital marketing program include a website, search engine marketing and content marketing program. In addition, we were asked to create a solution to automate quoting and purchasing of insurance online.

Solution

Steelsmith Haus created a beautiful mobile responsive website and launched a very successful search engine marketing campaign, content marketing campaign, email marketing campaign and launched full quote-buy-print capabilities.

Results

Over a 4 year period, El Dorado Insurance saw huge increases across several digital marketing channels:

  • Organic Sessions increased from 6k in 2014 to 19k in 2017
  • Paid Search clicks increased from 561 in 2014 to 3310 in 2017 and a Cost Per Lead of just $7.
  • Website Pageviews increased from 32k in 2014 to 107k in 2017 with an average session duration going from 1.6min to 3.7min
  • Form leads and marketing-generated calls rose from 240 in 2014 to 3314 in 2017
  • El Dorado’s OnGuard articles had an average year-over-year increase of 37%, with blog visits going from 6600 in 2014 to over 17,000 in 2017
  • OnGuard email marketing had an average open rate of 38%, with an average click-through-rate of 8.5% over 4 years and 40 issues

250 Clients in 12 States. 37 Certifications. 18 Industries.

VIEW OUR RECENT CLIENTS
insurance agency logo design

Brand Identity & Logo Design

Developing a consistent brand identity that speaks to your target audience is essential. We’ll refine your brand style & corporate voice for use across all digital platforms & mediums.

VIEW BRAND & LOGO DESIGN SERVICES
insurance agency web design

Web Design Services

Beautiful, conversion-optimized web designs that enhance your brand and reputation. Our design elements and graphics are created and refined to increase the effectiveness of your website.

VIEW OUR WEB DESIGN SERVICES
insurance agency web development

Web Development Services

White-glove web development can be great for companies that use their website as a brochure. We’ve thrown out the “brochure” mentality and created the SteelSite Web Platform.

VIEW OUR WEB DEVELOPMENT SERVICES
insurance agency seo

SEO Services

Our integrated approach to SEO Services ensures that your website is not only attracting qualified leads, but new SEO opportunities are discovered each month.

VIEW OUR SEO SERVICES
insurance agency ppc

PPC Marketing Services

Our pay per click services are the fastest way to establish a steady flow of qualified traffic and targeted leads with a clear return on investment.

VIEW OUR PPC MARKETING SERVICES
insurance agency local seo

Local SEO Services

Our local SEO services are effective for generating web traffic, visibility and leads for small businesses in a local area.

VIEW LOCAL SEO SERVICES
insurance agency content marketing

Content Marketing Services

Our Content Marketing Services help you attract and nurture prospects over time by educating, entertaining and informing your audience with articles, infographics, videos and guides.

VIEW CONTENT MARKETING SERVICES
insurance agency email marketing

Email Marketing Services

Not only do our Email Marketing Services allow you to directly connect with customers, but it allows you to regularly engage your prospects, building their trust and enhancing your reputation along the way.

VIEW EMAIL MARKETING SERVICES
insurance agency social media

Social Media Services

While many businesses use Social Media Marketing as a “soapbox”, our strategy involves providing educational, timely and entertaining content distributed across multiple platforms to build your audience.

VIEW SOCIAL MEDIA SERVICES

10 Years in Business. 5 Industry Web Platforms. 12 Dedicated Experts.

VIEW OUR WORK

Insurance Agency Digital Marketing Questions?

Schedule a free no-commitment strategy call on us.

insurance agency digital marketing

Captain Steelsmith
Director of Human Resources

We’re ready to take the helm Sailor. Give us your challenges, goals and budget.

We’ll pick your brain to come up with a customized digital marketing strategy for both short and long term growth.

  • Family owned business brewed in 2010

  • Try us out with just a single project

  • Integrated web & mobile, search + content

  • We’re local Seattle natives

  • No long term contracts or vague promises

  • Pricing 50% less than competitors

  • This field is for validation purposes and should be left unchanged.
By | 2018-05-24T16:48:30+00:00 Thursday, September 14, 2017|Recent Clients|