El Dorado Insurance approached Steelsmith Haus to create a full insurance agency digital marketing program include a website, search engine marketing and content marketing program. In addition, we were asked to create a solution to automate quoting and purchasing of insurance online.
Steelsmith Haus created a beautiful mobile responsive website and launched a very successful search engine marketing campaign, content marketing campaign, email marketing campaign and launched full quote-buy-print capabilities.
Over a 4 year period, El Dorado Insurance saw huge increases across several digital marketing channels:
- Organic Sessions increased from 6k in 2014 to 19k in 2017
- Paid Search clicks increased from 561 in 2014 to 3310 in 2017 and a Cost Per Lead of just $7.
- Website Pageviews increased from 32k in 2014 to 107k in 2017 with an average session duration going from 1.6min to 3.7min
- Form leads and marketing-generated calls rose from 240 in 2014 to 3314 in 2017
- El Dorado’s OnGuard articles had an average year-over-year increase of 37%, with blog visits going from 6600 in 2014 to over 17,000 in 2017
- OnGuard email marketing had an average open rate of 38%, with an average click-through-rate of 8.5% over 4 years and 40 issues
250 Clients in 12 States. 37 Certifications. 18 Industries.
10 Years in Business. 5 Industry Web Platforms. 12 Dedicated Experts.
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